Comfort That Started a Movement
Back in 2002, a small team in Boulder, Colorado, came up with something the footwear world had never seen before. It was a simple boat shoe made from a revolutionary material called Croslite™ — a proprietary closed-cell resin that was soft, lightweight, and could handle both land and water without missing a beat. That shoe became the Classic Clog, and it changed everything.
We named ourselves after crocodiles — creatures that thrive in multiple environments, just like our shoes. What started as a niche product for boaters and outdoor enthusiasts quickly turned into something much bigger. People wore them to the grocery store, to work, to the beach, to the garden. Nurses loved them for long shifts. Kids loved them because they could put them on themselves. Grandparents loved them because they were easy on tired feet.
More than two decades later, over 600 million pairs have found their way onto feet around the world. Our lineup has grown from that one iconic clog into more than 120 styles for men, women, and kids — sandals, slides, lined clogs for colder months, platform styles, and everything in between. But the core idea has never changed: footwear should feel good, work hard, and let you be exactly who you are.
What really sets our shoes apart is Croslite™. This material gives every pair a soft, cushioned feel that molds to your foot over time. It's odor-resistant, easy to clean, and doesn't leave marks on floors. Whether you're standing all day, walking the dog, or just lounging around the house, Croslite™ delivers comfort you can actually feel.
And then there's Jibbitz™ — those little charms that snap into the ventilation holes on our Classic Clogs. With 13 holes on each shoe, you've got room for up to 26 charms at a time. People use them to show off their personality, their favorite characters, their hobbies, their mood. It's personalization that's fun, affordable, and endlessly creative.
We're also committed to doing better for the planet. We've achieved 25% bio-circular content in our Croslite™ compounds, and we're working toward reducing the carbon footprint of our Classic Clogs by 50% by 2030. Our polybags are already made with 100% recycled content. These are steps in the right direction, and we're not stopping here.
At the end of the day, we make shoes for real life. For people who want comfort without compromise, style without trying too hard, and a brand that actually has fun. Come as you are — we've got a pair waiting for you.